Apple reported that their first quater earnings beat the analyst expectaions. Apple earnings jump up to 50 percent reaching $3.37 billion or $ 3.74 per share compared to last year’s $2.26 billion or $2.54 per share.

It was the best quarter for the Apple Company. As with the previous two quarters, there was good news on the Mac and iPhone fronts. iPod sales became a factor. Apple sold 3.36 million Macs, up 33 percent from a year ago, 8.7 million iPhones, a 100 percent gain over the last year and 21 million iPods.

Apple CFO Peter Oppenheimer discuss the profit margin and accounting changes in the conferenece call. Apple provides live webcast today at 5:00 PM ET for of its Q1 2010 financial results conference call. You can watch or listen to the conference call in the websites providing the coverage of the event.